APA Style

MCCARTHY, E. Jerome. (1981). Basic Marketing . USA: Richard D. Irwin.

Chicago Style

MCCARTHY, E. Jerome. Basic Marketing. USA: Richard D. Irwin, 1981. Text.

MLA Style

MCCARTHY, E. Jerome. Basic Marketing. USA: Richard D. Irwin, 1981. Text.

Turabian Style

MCCARTHY, E. Jerome. Basic Marketing. USA: Richard D. Irwin, 1981. Print.